Characters

Before the CGI department begins any 3D modelling process, Framestore artists get to work on developing a subject’s personality and physique through illustration. This is where the magic begins.

At the heart of every project lies a performance, driving the narrative of the character work forward. From observations of natural behaviour through to nuanced dramatic delivery, oratorical fireworks through to the belly laughs of broad physical comedy: Framestore's understanding of performance runs deep.

Framestore is world famous for its photoreal characters, however, no single style of design or animation is beyond its capabilities. Spanning full CGI to traditional cell animation, Framestore's artists work across a broad range of mediums, across all facets of design.

Framestore have helped the world’s biggest brands design, develop and adapt their iconic mascots for every conceivable platform. From Tony the Tiger to the GEICO Gecko, our designers and animators work closely with brand creative teams to bring these beloved household name icons to life in the most exciting and true-to-form ways possible.