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Visual Effects Artists at Framestore NY Collaborate With 'Shine'
Director Scott Hicks and 'Batman Begins' Cinematographer Wally
Pfister
From their gleaming new space in Manhattan's SoHo
neighborhood, Framestore NY's team of artists recently manifested
"Workday" and "Triplets" - new visual
effects-driven spots in the ongoing high-profile Cingular
Wireless "More Bars in More Places" campaign.
The fresh TV ads were lensed by Independent Media Director
Scott Hicks (director of the feature film "Shine")
and DP Wally Pfister (cinematographer on "Memento"
and the latest Batman film "Batman Begins").
"Workday" airs February 26th, 2005 and "Triplets"
will air in March. Each spot carries the same theme, demonstrating
Cingular Wireless's new mantra that people can use their mobile
phone anywhere. Familiar environments, from outdoors to urban,
feature random incidents that form the structure of the now
famously recognizable five cell phone bars look.
Framestore NY summoned its visual effects expertise to create
both in-your-face and more subtle "five bars" events
in the most happenstance places: in "Workday," viewers
see five trains arranged in rising order, five lines of city
cabs form the five bar style, and in Manhattan five piers
jut into the East River.
In "Triplets," outdoor landscapes figure prominently
to shape more Cingular cell phone bars. Framestore NY tracked
and reconfigured live action footage of Tucson desert cactuses
to form five bars, and three real mountains get two additional
CG-created mountain siblings in the visual effects company's
re-envisioning of the desert landscape. In the final scene,
triplets step up to a home where five windows feature window
blinds - pulled to the familiar five-bars lengths. |
