New York Lotto 'Sleepytime'

Framestore cranks the cuteness factor up to eleven in this latest spot from NY Lotto, titled Sleepytime. Directed by Randy Krallman for the new NY Lottery game Sweet Millions, the spot opens on a slumber party of puppies and kittens frolicking in their tiny pajamas. Tucked away in their mini sleeping bags, the baby animals doze off on a cloud of adorability.

Suddenly, a giant neon signs crashes down on their roof and announces "Sweet Million is sweeter than sweet. Which is sweet."

Flame artist Raul Ortego took the live action plates of the cute critters and added extra sweetness by digitally inserting kitten yawns and puppy twitches. Framestore's skilled compositing team also created the end treatment in post production from a real neon sign model.

Framestore stepped up to the challenge of making a room full of baby animals even cuter, but cuteness is no match for the chance to win millions or the chance to make a truly memorable spot.