Take a dog. Put him in the passenger seat of a car. Now get him to sing a full-on version of the Spencer Davis Group's 'I'm a Man'. Bam – you've got one of the cutest, funniest animal based commercials to be seen in recent years.

Created by DDB London and directed by Noam Murro, VW Polo Dog is a 30 second spot that started airing recently in the UK. Post production was by Framestore CFC.

We open on our hero – a white Jack Russell – sitting in the front of his mistresses' car and belting out the song's opening lines: "Well my pad is very messy and there's whiskers on my chin…" Abruptly, we cut to 'Jack' accompanying his mistress as she waits in line in a bank. He appears distinctly subdued and is muttering the song (acapella – the backing band has disappeared) under his breath. The spot continues in this vein, switching back and forth between the dogs' contrasting demeanours – breezily confident in the car, timorous outside it. At the end the tag – 'Polo confidence' – is superimposed over a final shot of the car speeding along, and we cut to a final logo shot.

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